The PEO Industry lost one of its early pioneers

Larry Roberts Sr. a/k/a “Senior” lost his 25+ year battle with Parkinson’s Disease on Wednesday April 13, 2022 passing in his sleep.

During the mid 1980’s, Senior became intrigued by an emerging industry known at the time as “Employee Leasing.” In 1987, along with his good friend, Howard Gibraltar, they launched what would eventually become one of the leading companies in the Professional Employer Organization (PEO) Industry. Then in August of 1997, Senior and Howard sold their PEO, Certified Systems Incorporated (CSI), to the Fortune 500 Company, ServiceMaster.

During the early 2000’s Senior reemerged within the PEO Industry with his three sons, LJ, Josh, and Chris Roberts. Their Company, The LL Roberts Group (LLRG), rapidly established itself as a quality provider of employee administration services from their Dallas, Texas based offices. Then in 2019 Senior’s grandson, Austin, joined the company after graduating from Ole Miss making LLRG possibly the first three-generation PEO within the Industry. Together, the Roberts have followed the same game plan that Senior put into motion during the 1980’s to provide small and mid-sized business with a high touch, yet high tech, customer service experience.

Senior’s contributions to the PEO Industry are undeniable, and his reputation amongst his peers is impeccable. His guiding hand will not only be missed by his family at home, it will be greatly missed by his LLRG Family as well.

May Senior rest in peace knowing that he positively impacted a successful industry, hundreds of businesses, and countless individual lives throughout his lifetime. The Roberts Family is touched and greatly appreciates all of the kind remembrances and condolences offered since Senior’s passing.

Larry Roberts Sr’s funeral services will be held at the Memorial Chapel at Restland Cemetery in Dallas, Texas on Saturday April 23, 2022 at 10am. There will be a public showing the day prior (Friday April 22nd) from 5-8 PM.

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